Who I am
I'm Fredy Jackson — a Visual, Brand, and UI/UX Designer. I'm curious, above almost anything else, about how people experience the world, and how design and technology can work better for them.
I've spent seven-plus years moving across nearly every corner of design — graphic, illustration, brand, advertising, marketing, web, UI/UX, product. Not because I couldn't settle on a lane, but because I was always more interested in the problem in front of me than the discipline it happened to sit in.
That range started in advertising, at MullenLowe Global and Topically Advertising, where I learned to think in campaigns — big ideas that had to hold up across every surface they touched. From there I moved in-house, at Cleartrip (Walmart Group), where a campaign I worked on won Silver at Cannes Lions in 2023 — a good reminder that constraint and craft aren't opposites.
Since then, my work has settled into the space where brand and product actually meet: identity systems built to hold up past the deck they were designed in, interfaces that carry that identity into something people actually use, and — more recently — the tools that let a whole team keep a brand consistent without a designer sitting in every request. I studied this formally too, with a Post-Graduate Certificate in Interactive Design Management from Centennial College in Toronto, but most of it I learned by being handed problems bigger than my job title and figuring them out anyway.
Outside of work: I play football, badly some days and well on others. I swam competitively through school, though I haven't raced in years. I'm a die-hard Arsenal supporter, for better and worse.
Most weekends you'll find me watching the sunset from somewhere near water.
Some weekends it's a trail instead — out walking somewhere green, at no particular pace.
Or walking downtown with no particular destination, often out with my Fujifilm X100VI, trying to catch whatever made me stop walking in the first place.
